THE BACK-ROADS TOURING CO. PHILOSOPHY
Words of Wisdom from the Founder and Managing Director, Bruce Cherry
Dear Traveller,
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Many tourists do not really see the country they visit. Herded onto 50 seater coaches, hidden in city centre hotels, route marched around expensive tourist sights, visiting only with locals who have something to sell, seeing the country from the freeway - this, all too often, is the modern holiday experience.
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And it rarely benefits either the visitor or, the sometimes resentful, visited.
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The Back-Roads Touring Co. Ltd philosophy is to take you behind this tourist façade, away from the massed coach parties and introduce you to the 'real' country and its people, to treat you as an individual not just one of a group.
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Our aim is to give you the most memorable holiday you'll ever have and, in the process, really experience the rich and diverse cultures of the countries through which we travel.
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With the companionship and help of our multi-talented companion/guides, you'll live the history of the areas you visit, sample life in small villages and towns, have experiences not open to larger groups of travellers.
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And, perhaps most importantly, you'll visit with people as interested in meeting you as you are in meeting them.
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Of course, this does mean you cannot expect to find life as it is back home and it calls for a small measure of adaptability on your part and a 'go with the flow' attitude.
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Back-Roads Touring Co. Ltd small group touring is now the travel concept, environmentally aware and satisfying both visitor and visited. During our twenty-one year history (our first tour was in 1986), we've established a reputation for integrity and honesty that has earned unbiased press and industry praise and, better still, scores of loyal clients who have travelled with us time and time again (see our site with past clients' comments).
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If you feel that you share our philosophy, we invite you to join us on a tour down the back roads and promise that we'll never forget that this is your hard earned holiday. We will do our very best to ensure that it is the holiday of a lifetime.
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Visit 'Why our Tours' to read about the things that count in making a Back-Roads Touring Co. Ltd tour so different, or visit the tours offered in our 2008 Touring Programme to see our range of itineraries.
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Bruce Cherry
Founder and Managing Director
December 2005
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>> Who is Back-Roads Touring Co Suited To?
>>Go to 2008 Touring Programme
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